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אסטרטגיה עסקית – מה זה ולמה צריך את זה?

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אסטרטגיה

מילה גדולה שמכילה בתוכה עולם ומלואו,

כל כך הרבה תוכן ואפשרויות,

אך גם דורשת המון ידע, מחקר ותכנון.

מה הפלא שהמון מנהלים ובעלי עסקים מפחדים ממנה..?

"אסטרטגיה זה לא בשבילי,

אני סה"כ מייצר\משווק\מייבא\מספק\משרת את XXXX…

אסטרטגיה זה רק לתאגידים".

אז בואו תשמעו משהו בעלי עסקים קטנים ובינוניים,

בלי אסטרטגיה ברורה,

אתם במקרה הרע תאבדו את העסק,

או במקרה הממש טוב, אם הולך לכם מצוין,

לא תממשו 30% מהפוטנציאל האמיתי של העסק או הארגון שלכם.

 

אז מה זה אסטרטגיה עסקית?

 

אסטרטגיה היא תכנית פעולה ארוכת טווח שמחוברת לחזון ולמטרות העסק או הארגון.

תכנית הפעולה הזו, כאשר מתוכננת נכון,

מתבססת על מחקרי שוק, תובנות צרכן, מיפוי וניתוח התחרות, ניתוח וצילום מצב של העסק עצמו ואלמנטים נוספים.

האסטרטגיה מתווה את מסלול הפעילות של העסק בכלל רכיביו,

כאשר הדרך מובילה להגשמת מטרות העסק והחזון.

בהתאם לאסטרטגיה ניתן לגזור את כל פעולות השיווק, המכירות והניהול של הארגון,

כך שכל רעיון או פעולה לביצוע תוכל להבחן האם רלוונטית והאם מקדמת את הארגון אל עבר המטרה או לא.

 

למה האסטרטגיה כל כך חשובה לעסק?

 

עסק שמתנהל ללא אסטרטגיה ברורה,

הוא כמו סירה שמנווטת על סמך הגלים הקרובים לסירה,

ללא יעד ברור בהמשך הדרך.

כל גל מייצג רעיון אקראי,

דוגמת רעיון לקמפיין שיווקי,

אולי מוצר או שירות חדש, גיוס עובד, שוק מעניין לפעול בו, תמחור שונה, תגובה למתחרים

וכן הלאה.

כך, הפניה ימינה, או שמאלה, נעשית כאירוע עצמאי,

ללא חיבור לנתיב אליו העסק הולך.

לפעמים זה עובד, ולפעמים הסירה או באנלוגיה שלנו, העסק,

פשוט הולך לאיבוד….

אם היעד ברור, והמטרה אליה אתה שואף ברורה ומבוססת על תובנות צרכן ושוק,

ובנית דרך אסטרטגית שתוביל אותך לשם,

סיכוייך להישאר רלוונטי ולהגשים את מטרותייך העסקיות גבוהים מאוד.

 

ובלי אסטרטגיה לעסק?

נוכל רק לקוות שהמזל איתך…

Asset 1icon

רוצה לדעת ראשון על מאמר חדש שמתפרסם?
הירשם עכשיו וקבל את התוכן ישירות למייל.

אנחנו מפרסמים באופן קבוע מידע שימושי לבעלי עסקים ומנהלי שיווק, מידע אותו ניתן ליישם בעסק או הארגון שלך מיידית וללא עלות. בהסכמתך לקבל מאיתנו אימיילים נשלח לך את המאמרים ותכנים נוספים בעלי ערך ישירות לאימייל.